The very first question I am always asked about when I tell people that my business is on the Internet is: how can I get my site listed in the search engines?
Lucky for me, I can simply reply that it’s far too large a subject to explain in one short sitting.
The truth is that search engine optimization (SEO) is really much simpler than people make it.
The bottom line is, if you are a dentist in a small town and you setup your website even halfway correctly, your site should come up in google (near the top) when someone searches for “dentist smalltown”. That being said, if you don’t live in a small town, say Las Vegas… Or if there is a “black hat” competitor, you may not come up very high in the results, and for all intents and purposes, if you are not in the first five to eight results on the first page, you may as well not be in there at all.
So, what is the small practice in Las Vegas supposed to do?
There are aeveral options, but really it all comes down to whether or not you want to spend a lot of money or not.
A good SEO professional can either clean up your website and optimize it for the search engines or they can help you setup and manage an effective ppc (pay per click) ad camaign. Either way, you are going to spend a good deal of money (5,000 to 25,000) depending on the size and scope of your business.
Please feel free to send me any questions you might have on this or any other subject.
Robert Mandrake
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Grand Terrace Tutor · August 26, 2008 at 4:25 pm
Excellent advice.
We have a local Tutoring business here in Grand Terrace and we are going to take your advice.
Thank you.